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Tanimura & Antle launch “Artisan of Entertaining” promotion

Employee owned family farm, Tanimura & Antle, announced this week the launch of a web-based fall consumer promotion to fuel their Thanksgiving holiday pull of Artisan Lettuce and Artisan Romaine, “The Artisan of Entertaining”.

From November 7th through November 28th, the company is offering consumers the opportunity to win 1 of 25 prize packs by downloading an ebook of six fall themed recipes that feature Tanimura & Antle Artisan Romaine and Artisan Lettuce.

Through two of the supporting blog partners, Tanimura & Antle’s social media content and advertising, and the support of partnering retailers, consumers will be driven to the promotion’s landing page where they can download the promotion’s ‘Artisan of Entertaining’ ebook. The download of the ebook automatically enters consumers for the chance to win one of the 25 prize packs. Each prize pack includes a $100 VISA giftcard, $100 in Tanimura & Antle product coupons, a salad bowl kit, Tanimura & Antle re-usable grocery bag, and more.

Two of the fall recipes in the Artisan of Entertaining ebook were developed and photographed by supporting blog partners, Namely Marly and Eating Richly; with each blogger focusing on one of the two Tanimura & Antle Artisan products.

“The Artisan Romaine from Tanimura & Antle is so pretty, I almost hate chopping it up. Artisan Romaine has the refreshing crunch of iceberg lettuce and the sweet flavor of a romaine heart,” said Diana Johnson, author of Eating Richly. “Sliced in half, it’s like a beautifully layered bowl that drinks up the dressing without getting soggy. I decided to create a fall wedge salad that highlights their beauty, while combining some of our favorite autumn ingredients.”

Tanimura & Antle Artisan Lettuce and Artisan Romaine offer consumers a better value, higher yield, and longer shelf life than bagged salad blends. The unique, petite lettuce varieties provide the texture, variety, and flavors that today’s shopper demands while allowing more creative flexibility in the kitchen. Just in time for the entertaining season, the Artisan of Entertaining promotion shares with shoppers just how easy an impressive salad can be with Tanimura & Antle Artisan Romaine and Artisan Lettuce.

Ashley Pipkin
Tanimura & Antle
Tel: 831.455.3654

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