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Moldovan producers seeking new markets for their fruit

Participation in international exhibitions and fairs has become an opportunity in recent years to promote Moldovan fruit in new markets, says Grigore Daraban, Project Manager for Cooperatives of People in Need.

Grigore Daraban says that only a very limited share of the fruit and grapes produced in the Republic of Moldova can be marketed on the local market, so new markets offering competitive prices need to be found for the remaining volumes.

The specialist believes that participation in international exhibitions makes it possible to establish relationships with traders and supermarket chains, but also to learn about the trends and requirements of a particular market.

People in Need organised a visit to the Indagra Food & Carnexpo International Food Industry Fair held in Bucharest, Romania, between 25 and 29 October. During the exhibition, which is considered to be one of the most important ones dedicated to the food industry, visitors had the chance to become acquainted with modern production technologies and equipment and had the opportunity to see the marketing methods used by Romanian producers and find out what the most demanded varieties are and what packaging formats are preferred by consumers on this market.

Most importantly, the representatives of the cooperatives managed to establish links with Carrefour Romania, hoping for relations to develop.

For his part, Anatolie Plăcintă, head of "Agroaspect Grup", a cooperative from Ungheni, took part from 25 to 27 October with support from People in Need at Foodfair in Tallinn, Estonia.

The producer states that in two or three years he will be able to deliver apples to this market.

"Starting next year, I will sell grapes and plums on the Estonian market. I managed to set up contracts with two Estonian traders, who said that Moldovan plums and grapes are of superior quality and have special taste qualities," says Anatol Placintă. The producer also stated that it is possible for Estonian wholesalers to establish contacts with the Finnish market.


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