"In the European countries where the consumption of organic products has become more normal, organic fruit and vegetables can be found in all distribution channels. With Biovivo, we want to replicate this strategy in Spain. Our brand makes its products available to specialised stores, traditional retailers and supermarket chains," explains Paco Casallo, promoter of Biovivo. Moreover, Casallo affirms that "the long experience of HaciendasBio, which has been growing organic fruit and vegetables for almost two decades, has allowed the company to learn that only the healthiest plants give the most delicious fruits, and that is precisely Biovivo's commitment."
HaciendasBio has made an investment of 40 million Euro in the development of the products on which the brand will be sustained. The creation of the Biovivo brand has cost one million Euro and is expected to generate 25 million Euro in turnover annually within 5 years, when the brand becomes consolidated.
The brand respects each crop's seasons. In this sense, the farms are distributed across different areas of the Spanish territory in order to expand the supply over a longer period of time, and they also work with different varieties in order to extend the period of availability.
During its first year in the market, Biovivo has signed agreements with Consum, Eroski, Caprabo, Euromadi, Alimerca, Mercabarna-Rafols, Cal Fruitòs, Carrefour, Ahorramás, Merca Madrid-Olivar and Hermanos Martín.
All Biovivo farms have the mandatory certificates issued by the European Union, as well as the world's leading certificates: Demeter, Bio Suisse Organic, Produto orgánico Brasil, BIO Nach EG-Okö-Verordnung, Agriculture Biologique, Naturland, TESCO Nurture, BRC Certification and IFS (International Food Standard).
A biological process
Biovivo is a project with principles and values, profitable for all actors in the chain, from the ecosystem itself to the final distributors:
- The soil: recovery of the soil thanks to the use of natural composting rich in nutrients, creating the ideal conditions for microbiological activity.
- The plants and fruits: individualised treatment and pest control by establishing a natural balance through observation and without using chemicals.
- The ecosystem: the respect for the farm's natural cycles, as well as for the features of the terrain, allow for the recovery of a large number of the species that inhabit them.
- The distribution: the fruits are harvested when at their peak in terms of ripeness and are then labelled, sorted, refrigerated and packed complying with the regulations in force, which establish that all organic foods must be perfectly sealed to avoid contact with foods grown in non-natural ways. Moreover, Biovivo has a specific, innovative and ecological packaging, pioneering in the market, made 100% from organic materials and with 0% plastic.