"We are a new company that was founded six months ago and we already have more than 800 companies from all over the world involved in the fresh fruits and vegetables sector," said Elena Molinaro, from Fruitsapp.
Until now, the way to communicate with other sellers, buyers, and merchants had been through telephone calls, emails, and faxes. "This is costly and inefficient because there is no quick way to reach all the buyers and producers in the world to compare options," said Elena. "However, we can solve this problem. Through our platform, you can have access to a global market and get to know other companies around the world," she said.
This website also provides the possibility to sell the products more quickly through an innovative 'Hot Offer' service. FruitsApp, notifies other web users who may be interested in those products. Producers and buyers are connected through algorithms and Artificial Intelligence, which unite them according to their common interests.
For example, if you have avocados to sell, you register for free on the platform and once you are registered you can include your interests. The algorithms will then look for other companies that are interested or that are looking for avocados and an interactive map indicating that you have a match with a company will appear in your personal profile. Then, users can contact the company by clicking on it and entering their profile. If you are an avocado vendor, you can directly send your offer to all potential clients, such as wholesalers, importers, exporters, and supermarkets around the world that already use the platform.
The security system checks all companies that are registered to avoid fraud, in addition, at the time of registration, they verify that the company is real, that it can guarantee its transactions, and that their products meet the minimum quality requirements through Global GAP or HACCP certificates.
Currently, the greatest difficulty is modernizing a traditional sector through new technologies. Fortunately, the new generations are helping this change a lot, as they are more used to using these types of innovative platforms and Applications.
The registration is totally free and the sellers only pay a small commission if they manage to make a sale through the platform. In addition, logistics are integrated and buyers can choose between the logistics proposed by Fruitsapp or the logistics that the seller proposes.
It also includes a section of advice and forecasts on demand, trends, and prices to help companies optimize their buying decisions.
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