Australian mango industry wants sweeter mangoes

Mangoes just might be even sweeter this year or at least, that is the plan for the Australian Mango Industry Association (AMIA).

The mango industry has spent the last three years focusing on keeping their customers satisfied with the sweet and juicy fruit and it would seem the effort has paid off — so far.

While the farm gate value is $140 million a year, mangoes are worth more at retail level because of better quality and more focused marketing. CEO Robert Gray said he hoped the season ahead continued to build on that growth of the last three years.

"The key focus of our strategy is to keep growing demand at a rate that allows us to sell the extra production as it comes on but not compromise value."

Confidence industry will grow in next two years

Between 2013 and 2016, the national retail value of mangoes rose by a whopping 40 per cent — more than double the overall fruit category.
The most recent profit margin was based on the production of around 8 million trays nationally last season.

However Mr Gray was confident that within the next two years, the industry could reach 9 or 10 million trays, provided there was good flowering and the right growing conditions.

There is also the potential to grow retail value by another 40 per cent in the next three years and while it may seem like a big ask, AMIA believes that it could be possible.

Please, click here to read more at abc.net.au.


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