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New Zealand packhouse sees high demand for luxury $100 cherry boxes
New Zealand Cherry Corp national sales manager, Reece van der Velden, said it sold 2000 this year. They were brought out before Chinese New Year as that market "appreciated quality", he said.
"Gift-giving is an important part of the holiday and nutrition is very important to them. They also recognise the New Zealand origin as something pure."
This year the company tried to sell the packs within New Zealand online for $39 but met with wide criticism.
"We received a lot of negative feedback. People would compare them to the price at the supermarket, but that’s like comparing boutique wine to cask wine. But some people defended us, saying no-one has to buy them. We also have a lot of other options both online and in stores, and last year the cherries we sold locally were also determined to be export quality."
The cherries in the packs need to be large and completely defect-free. To ensure this the 3500sq m packhouse utilises its equipment which takes 72 photos of each individual cherry to determine colour, bruising and splitting.
"Only 1% of our cherries will be the right quality and size for these boxes. It would take six staff members two and a-half minutes to pack a box."
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Other news in this sector:
- 2020-02-21 "There is a greater movement of Chilean fruit in China"
- 2020-02-20 “We are investing heavily in new soft fruit varieties for North-Western European cultivation”
- 2020-02-19 First organic Arra 15 grapes imported into North America
- 2020-02-18 It is primarily the female citrus fruit that has more pips
- 2020-02-17 "Where retailers are involved having extra shelf life is quite an important factor"
- 2020-02-17 Promising fruit fly trap to be tested on grapes
- 2020-02-14 South Korea: Enterprises launch campaign supporting Vietnamese fruit
- 2020-02-14 The Chinese health crisis could cause $100 million dollar losses in Chilean fruit exports
- 2020-02-14 “We know that there are pressures to close Brazil's border to Argentine fruit”
- 2020-02-13 “In building our business for the future, we’ve identified significant global growth opportunities"
- 2020-02-12 Chinese fruit farmers find a way to combat financial loss due to virus
- 2020-02-10 Nosema maddoxi is an entomopathogen infecting Halyomorpha halys in the US
- 2020-02-10 Food-insecure households purchase less fruit than food-secure households
- 2020-02-07 'Business as usual' for NZ fruit exports
- 2020-02-07 Arab nations: Fruit imports from Brazil up 34% in 2019
- 2020-02-07 New sugar substitute made from food waste
- 2020-02-07 Chile announces record fruit exports for 2019
- 2020-02-07 Alternative markets needed for Thai fruits
- 2020-02-05 Great success at the second “CIV & Friends Meeting” event
- 2020-02-05 “Our fresh fruit platform for the industry is unique in Europe”