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Top 5 -yesterday
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Top 5 -last week
Top 5 -last month
New Zealand packhouse sees high demand for luxury $100 cherry boxes
New Zealand Cherry Corp national sales manager, Reece van der Velden, said it sold 2000 this year. They were brought out before Chinese New Year as that market "appreciated quality", he said.
"Gift-giving is an important part of the holiday and nutrition is very important to them. They also recognise the New Zealand origin as something pure."
This year the company tried to sell the packs within New Zealand online for $39 but met with wide criticism.
"We received a lot of negative feedback. People would compare them to the price at the supermarket, but that’s like comparing boutique wine to cask wine. But some people defended us, saying no-one has to buy them. We also have a lot of other options both online and in stores, and last year the cherries we sold locally were also determined to be export quality."
The cherries in the packs need to be large and completely defect-free. To ensure this the 3500sq m packhouse utilises its equipment which takes 72 photos of each individual cherry to determine colour, bruising and splitting.
"Only 1% of our cherries will be the right quality and size for these boxes. It would take six staff members two and a-half minutes to pack a box."
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Other news in this sector:
- 2020-04-06 “Air freight spaces are very limited and extremely expensive; shipping lines also cancelling vessels"
- 2020-04-01 The Chilean fruit sector continues to move forward by enforcing extreme security measures
- 2020-04-01 Frosts caused flower and bud damage in Hungarian peach and apricot orchards
- 2020-03-31 Patagonia will be able to export Argentine fruit directly to China starting 2021
- 2020-03-27 Chilean fruit exporters continue to count on preferential access to UK market
- 2020-03-27 Lack of foreign laborers may paralyze this year’s strawberry harvest in Poland
- 2020-03-26 The 5 most expensive fruits in the world
- 2020-03-25 Guatemalan blackberry imports via South Florida expected to remain about the same
- 2020-03-24 From a stagnant market to escalating demand
- 2020-03-19 ‘Raspberry movement from Mexico expected to increase’
- 2020-03-17 California’s strict air quality regulations good for growers
- 2020-03-16 Fruit trade volume in Jiangnan Market higher than last year despite impact of COVID-19 epidemic
- 2020-03-16 “New Zealand growers okay with levy”
- 2020-03-13 Mr Apple and China Resources Enterprise donate container of new season apples to Wuhan
- 2020-03-13 Dutch Embassy to support Ugandan fruit farmers
- 2020-03-12 Taiwanese fruit export nearly stagnated in February
- 2020-03-11 The global economic crash will affect Argentina's fruit exports
- 2020-03-11 Kazakhstan temporarily halted import of some Chinese fruits
- 2020-03-10 Belarusian fruit and berry harvest reached almost 160 thousand tons in 2019
- 2020-03-04 Chile: Fruit exports to US drop by 10 percent