- Head Grower/Director of Growing - Crawfordville (FL) USA
- Project Manager Assistant - USA
- Apple Quality Manager - Wolcott (NY) USA
- General Manager - Wolcott (NY) USA
- Technical Services Supervisor - Hamburg, Germany
- Cultivation Control Systems Manager - Colorado, USA
- Sales Manager based in The Netherlands, Belgium or Germany
- Category Manager (Mangoes, Melons & Pines) - Sydney or Brisbane, Australia
- General Manager - Commercial | Murcia, Spain | Fruit
- Junior Growers - UAE and Saudi
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
New Zealand packhouse sees high demand for luxury $100 cherry boxes
New Zealand Cherry Corp national sales manager, Reece van der Velden, said it sold 2000 this year. They were brought out before Chinese New Year as that market "appreciated quality", he said.
"Gift-giving is an important part of the holiday and nutrition is very important to them. They also recognise the New Zealand origin as something pure."
This year the company tried to sell the packs within New Zealand online for $39 but met with wide criticism.
"We received a lot of negative feedback. People would compare them to the price at the supermarket, but that’s like comparing boutique wine to cask wine. But some people defended us, saying no-one has to buy them. We also have a lot of other options both online and in stores, and last year the cherries we sold locally were also determined to be export quality."
The cherries in the packs need to be large and completely defect-free. To ensure this the 3500sq m packhouse utilises its equipment which takes 72 photos of each individual cherry to determine colour, bruising and splitting.
"Only 1% of our cherries will be the right quality and size for these boxes. It would take six staff members two and a-half minutes to pack a box."
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2020-07-03 Covid-19 raises China's awareness of traceability system for imported fruits
- 2020-07-02 Turkey increased fresh fruit exports via air freight during pandemic
- 2020-07-02 "Flavor is becoming essential"
- 2020-07-02 Fruit picking among the most popular UK job searches during lockdown
- 2020-07-02 "Chinese consumers continue to trust imported fruit"
- 2020-07-01 Dole signs deal with Shanghai Disney
- 2020-07-01 Sri Lanka increases import taxes on more fresh and dried fruits
- 2020-06-30 Brands Fresh revenues have dropped
- 2020-06-29 Could fruit picking be an answer for Australia’s young people?
- 2020-06-26 A richer summer catalogue features red and yellow Fioroni figs and plums
- 2020-06-25 Investor to build fruit warehouse in Baranovichi, Belarus
- 2020-06-25 New Zealand: Hawke's Bay's fruit season has highs and lows
- 2020-06-23 "We think there is great potential for fresh Iranian fruit within German wholesale"
- 2020-06-22 Wild genotypes of Actinidia could be used for resistance to Psa
- 2020-06-22 Australian growers call for countrymen to 'get off the couch' or risk fruit shortages
- 2020-06-22 "China has changed - the consumer is going to be much more demanding"
- 2020-06-17 Mexico is keeping laborers at home as virus number rise in Canada
- 2020-06-17 Polish cherries are 18% more expensive than last year
- 2020-06-17 Ukrainian raspberries hit the market at higher prices than last year
- 2020-06-16 Cambodia wants to up food exports to China