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Selling potatoes, but differently. No bags of 2.5 or 5 kilogram but, as with nuts, getting your preferred portions from the tap of a dispenser system. It is a solution that shortens the distance from harvest to supermarket. In Northern Europe, this system is very successful in supermarkets, according to Olaf ter Haar. He supports this innovation for the Enterprise Europe Network (EEN). He is currently looking for a distributor for this concept. “The producer is looking for a cooperation partner to bring the product to the Benelux and Germany," he adds.
Fruit and vegetables are nicely presented in better supermarkets, so that customers can easily grab them. In many Northern European supermarkets this is also the case for root crops such as potatoes and onions. The underlying logistical part has been thought out in such a way that it is easy for staff to move large amounts from the loading dock to the supermarket. The film below explains this.
The film about Agripo’s potato dispenser system
“The product is Swedish, and it is successful in various supermarket supply chains there. From Scandinavia, it has been marketed in Poland, Estonia, Latvia and Lithuania,” Olaf continues. Because it is an innovative way to present fresh produce in supermarkets, EEN is helping to find new business partners in the Benelux. “The goal is to speed up innovations throughout Europe by finding reliable business partners through this network,” Olaf adds. “We are also doing this for Dutch companies looking for business partners abroad. Our mediation is free of charge. We do not yet have many interested parties for Agripo, so we can bring interested parties into contact with the Swedish company.”
Within Enterprise Europe Network there are various sector groups, including one which focuses on AgroFood. EEN consists of more than 600 organisations (including the Netherlands Enterprise Agency and the Chamber of Commerce) in over 60 countries. The sector group AgroFood supports entrepreneurs when looking for suitable international business partners. In the field of innovation, they match their contacts with large knowledge institutions and companies that are innovative in the market. In addition, they bring producers and agents or distributors in contact with each other. That is done through company profiles in the database (to which the entire network is coupled), and through matchmaking at various international events (at trade fairs and on missions).