North America Edition
secondversion.gif)
According to a new study the popularity and marketability of asian vegetables in the Untied States is growing. Led by Rutgers University, with collaboration from the University of Florida, University of Massachusetts, and Penn State University, the study interviewed Asian-americans around the United states over the phone to find their preferences.
Researchers used consumer choices to test 28 cultivars at university plots in Florida, New Jersey, and Massachusetts. According to results, these cultivars were the most popular for Asian Indian consumers: bitter gourd, eggplant, fenugreek leaves, cluster beans, bottle gourds, turmeric, fenugreek, sorrel spinach, and radish greens.
Asians buy 2 and a half to 3 times as many vegetables as Caucasians, said Gene McAvoy, a UF/IFAS Extension Vegetable Specialist who participated in the study. “Growers are always looking for new vegetables,” he stated. “They want to get out in front of the competition. It’s been lucrative. For some medium-sized growers – that’s how they’ve been able to survive and even thrive.”
In addition, the population of Asian Americans has jumped by 32% from 2000 to 2011, according to the census bureau. Asians are expected to make up about 40 million Americans by 2030.
source: growingproduce.com
Announcements
Job Offers
- Quality Assurance System Manager
- Junior Quality Control Technician
- Regional Sales Manager - Root, Switzerland
- Horticulture Specialist - Guelph (Ontario) Canada
- Technical Director - Brussels, Belgium
- Senior Maintenance Engineer - USA East coast greenhouse facility, location negotiable
- Greenhouse Assistant - Abbotsford (BC) Canada
- Technical Service Manager - remote, US based
- Chief agronomic / Head grower
- Chief Executive Officer
Specials more
Top 5 -last week
Top 5 -last month
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2021-01-18 Lack of foodservice demand pressures Brussels sprouts market
- 2021-01-18 Philippine government confirms shortfall in vegetable supply
- 2021-01-18 Snow in Spain leads to UK salad shortages
- 2021-01-18 Chinese storage garlic prices falling slightly
- 2021-01-18 Artichoke sales are slow and warehouses are full
- 2021-01-18 Delays in the availability of baby leaves over the next few weeks
- 2021-01-18 First Limburg greenhouse asparagus arrive extremely early at Teboza
- 2021-01-15 Football Australia secure fresh MiniRoos partnership with Qukes®
- 2021-01-15 Industry council launches immunity campaign
- 2021-01-15 "Tight supply situation for iceberg lettuce and mini romaine"
- 2021-01-15 Oman: Agreement signed for increasing production of most popular vegetables
- 2021-01-15 Chinese garlic seedlings suffer from frost during extreme winter weather
- 2021-01-15 "Calm seems to have returned to the Spanish vegetable trade after absurd month"
- 2021-01-15 "We have been forced to stop the sowing of purple garlic in Castile-La Mancha"
- 2021-01-15 Specialized Chinese New Year mushroom gift boxes launched
- 2021-01-14 “We’ve had an extraordinarily strong start to the pumpkin season”
- 2021-01-14 It promises to be a good spring for the mushroom sector
- 2021-01-14 Spanish consumer award for Sweet Palermo... again
- 2021-01-14 “Since the weather in Spain has become extreme, the demand for our vegetables has doubled”
- 2021-01-14 Storm Filomena caused €8.4 million worth of damage to crops in Murcia Region
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
