Pink Lady® apples wrap up warm with special-edition apple cosy

Pink Lady®, the market-leading apple brand, has announced a new Christmas initiative, which will see limited edition Christmas-themed apple cosies distributed through Asda stores.

The cosies will be offered as a free promotional gift in 1kg bags of Pink Lady® apples, and will be in stores between 5th and 18th December. The festive apple cosy, which features a heart and reindeer design in the brand’s signature colours, follows a similar initiative in early 2016 which was the first of its kind for the brand and saw cosies distributed through 340 Asda stores.

Assistant Marketing Manager for Pink Lady®, Maxime Delacour said: “It’s really exciting to be able to give Pink Lady® fans an extra special Christmas gift to enjoy during the festive season. Our research has shown that a large portion of our consumers enjoy Pink Lady® apples on the go, as they’re such a satisfying, healthy, portable snack – that’s why we developed the idea of an apple cosy, to ensure our apples are kept in perfect condition wherever they go.

“Our previous apple cosy promotion was met with a really positive response from consumers and we were inundated with queries about where to find the cosies. We’re confident that this festive twist will really capture consumers’ attention too.”

For more information:
Kyla Flynn
Tel: +44 113 307 0113
Email: kyla.flynn@mcgpr.co.uk

Publication date: Tue 1 Nov 2016