Fair trade certification for Intense Tomato™

Calavo Growers, Inc. is proud to announce that the company’s proprietary Intense Tomato™ has been approved for fair trade certification by the third-party certifier, Fair Trade USA.

This esteemed certification seeks to “empower family farmers and workers around the world, while enriching the lives of those struggling in poverty.”

Intense Tomato™ is an innovative, hybrid tomato that has the appearance of a Roma tomato on the outside, however when cut, consumers will find a thicker, meatier wall that results in fewer gel cavities, which result in zero juice purge, and the ability to use almost 100% of the fruit. These attributes combine to make Intense Tomato ™ the most diverse tomato in the market; ideal for professional and at-home chefs alike. Intense Tomato™ debuted in 2015 and is currently selling into the marketplace.

Shipped in eye-catching, zip-lock, gusseted bags, Intense Tomato™ merchandises easily into any produce department and will stand out next to standard tomato displays. As an added value, the back of the bag contains a suggested recipe for Intense Marinara sauce, which will assist the consumer in usage of the product. Intense Tomato™ is also available in foodservice packs, which are perfect for deli department use because of its higher yield, less waste properties.

“Calavo takes great pride in ensuring the people, and their families, who farm Intense Tomatoes™ are treated respectfully, from creating the safest working conditions, to earning a decent living wage, while protecting the environment and local ecosystems,” said Brian Bernauer, Director of Operations, Nogales, AZ. “We are confident that this innovative, exclusive tomato will fill a need for new products to add incremental sales to produce and deli departments, while giving consumers confidence and peace of mind that they are purchasing a product with integrity.”

Intense Tomato™ has also launched a new website, which shows buyers and consumers how this product is different from other tomatoes in the marketplace, and provides additional recipes for Garlic Grilled Intense Tomatoes and Intense Pico de Gallo.

Calavo will feature the Intense Tomato™ in their booth (#1643) at PMA’s Fresh Summit in Orlando on October 15th and 16th. 

For more information:
Brian Bernauer
Tel: (520) 281-2644

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