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Fresh Terminal: new player online fresh produce tech market

From algorithm to market

“In the fresh produce industry, information is key. Production is regional, whereas the market can be global. The current situation of so many factors is important in this industry: weather conditions, crop conditions, supply, trade routes. With good information, producers, traders and buyers can make the right decision regarding the produce they produce, buy or sell,” explains Mario Zhuo, founder of

“There is an abundant amount of information available. Information is uploaded to the internet every day, and social media facilitates popular channels for sharing and connecting. All this information can be advantageous to people and businesses. However, the art, or problem, lies in selecting what is relevant, and what is not. This is the main aim for our business: to generate insightful information that businesses in the fresh produce industry can use,” shares Mario.

“Our online platform,, is built on big data gathering and analysis. We link fresh produce industry data to the latest company information, events, prices and market developments. Our users are importers, exporters, growers and suppliers to the industry. The information we generate is automatically matched to meet the interests of our users, and can be navigated very easily. We generate a live information stream that channels the hottest information on the market, which we then format and publish through our platform and social media.”

3 pillars
“FreshTerminal is built around three pillars: making information and market data accessible, allowing users to collaborate by using big data, and building an online community in which people can share and connect. The key is that because we correlate information that is available from a wide range of sources, we are able to generate specific insights into the market. To give an example, we do not only display a company’s name and address, but we also show the names of management, products, services, branches, affiliated companies, jobs, news and events that are relevant to the user. In addition, through our online collaboration toolset, that is called ‘CoProduce’, user can automatically connect and share all the information they gain from our platform. This combination can facilitate due diligence on a prospective client or trade partner.”

From algorithm to market
“We now have 2 staff members that focus on marketing and market data. They monitor industry headlines and ongoing events based on information available online. A big part of this work is done, however, automatically by algorithms that we have designed in-house. Our total team is made of 13 professionals, most of them being experienced programmers. At this moment we are based in Kunming, China, but our team is very international; we have programmers from Italy, Slovenia, France, UK and Ireland. FreshTerminal is currently only available in English, but we are working to add Spanish and Chinese. I have a 10 year background in the fresh produce industry and worked as a programmer for four years. I spent part of my career in the US, a market I know very well.”
Early adopters
“We launched FreshTerminal on May 26th 2016. A number of American companies are already using it. These are our early adopters. We are receiving their feedback and based on that, we are constantly improving the platform with small updates every day. From now on we will allow more and more users get on board. Our project could look ambitious, but we have a strong team and professional background in this industry.”

Mario concludes: “Join us, and let’s help you connect to information, collaborate with coworkers, and grow business.”
For more information:
Mario Zhuo - Founder
Fresh Terminal
Email: – Connect | Collaborate | Grow
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