- Lead Engineer (Horticultural Systems)
- Head Grower - Kenya
- Environmental Officer - Home based
- Commercial Manager - Fresh Produce, Kenya
- Assistant Growers - Australia
- Grower Managers and Senior Growers - Australia
- Sales Manager Europe - Mont-Ras (Girona), ES
- Global Sales Manager - Negotiable location
- Manager / director vegetable processing Russia
- Sales Manager - AIS Greenworks, Australia
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Melon trends more consumer-centric
“The next generation of watermelons are going toward personal sizes,” said Moti Shmueli of Origene Seeds. “We're leading our offerings for North America and Europe with personal, mini and midi watermelons.” As a provider of seed varieties for water melon growers, Origene is keenly aware of what growers, retailers and, ultimately, consumers want from new varieties. While one of the demands is more manageable sizes, there is still a diverse set of requirements that requires seed producers come out with a diversity of watermelons.
“Things are getting so that you no longer buy by the kilogram,” said Moti.
But we still need many colors, like green, dark green, or a tiger pattern. It's no longer about consumers just taking something out of the bin and buying it.” That means seed developers need to look at the different consumer segments and engineer specially-tailored varieties that match those segment needs.
“It's a growing market for seedless watermelons, especially in Europe and North America,” said Moti. Origene Seeds is expecting great things out of diverse watermelons offering that are about 1.5-3.0 kilograms in size. They are high in sugar content, have a dark-red flesh as well as a firm, crunchy texture.
“We have also very diverse offerings,” he added. “There are standard sizes (6-8 Kg) and medium sizes, which are about four kilograms. There's yellow flesh and red flesh, and there's also seeded watermelons because most of the world outside of Europe and North America still eats mostly seeded watermelons.” While North America is a strong market for them, he added that they supply seeds to growers all over the world: Europe, Australia, Mediterranean & Middle East are markets that are growing very quickly.
Glory on the left and Justin on the right
Besides watermelons, Origene Seed also offers cantaloupe and Galia melons. In the Galia they have two leading varieties : Glory and Justin. “They have an excellent taste and long shelf life, which give growers the ability to market it on a longer distance in time and still in great shape.” Moti describes the fruit as perfect, round and with superior pulp texture. “Consumers prefer between 1-1.5 kg, which is the case for the Glory melon (Galia Type). Therefore the Glory is one of our leading products of offering.”
The company makes sure that they have professionals in the field to assist the growers in growing there products in a suitable way for their environment. “Each climate and location asks for various treatments in growing our products. Therefore we want to offer the best knowledge to our customers.”
For more information:
Origene Seeds LTD
Tel: +972 8 935 7111
Cel: +972 52 856 0537
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2019-05-21 Late start for Arizona honeydew season
- 2019-05-21 South African deciduous fruit exports keep up positive growth
- 2019-05-21 Belgian fruit growers unite in Actiegroep Fruittelers
- 2019-05-21 Lifting of Mexican tariffs welcome relief to US apple growers
- 2019-05-20 Polish fruit growers want an end to Russian fruit embargo
- 2019-05-20 Chinese statistics bureau says high fruit prices will not last
- 2019-05-20 China: Consumers shocked by 78 percent fruit price hike
- 2019-05-17 Summerfruit NZ has big growth plans
- 2019-05-15 Australian researchers trying to fix ugly fruit
- 2019-05-08 Argentinian fruit exports fall to alarming levels
- 2019-05-06 Crisis of fruit sector in Spanish region of Aragon
- 2019-05-06 China: Fruit imports exceed exports for the first time
- 2019-05-03 German apples reach the Taiwanese market for the first time
- 2019-04-30 Israel: Cold weather before Pesach hurt summer fruits
- 2019-04-29 India: Fruit Box & Co delivers fresh fruit to your doorstep
- 2019-04-25 Argentina: Fruit producers from Entre Rios, Rio Negro, and Neuquen protest
- 2019-04-24 Danish fruit growers dealing with surpluses
- 2019-04-24 China: "Keeping cost of fruit imports low by direct investment in overseas plantations"
- 2019-04-24 "Southeast Asian market offers opportunities to Chinese fruit"
- 2019-04-23 China: Average price of fruit in Shenzhen expected to rise in April