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Israel: Organic solution increases fruit, veg shelf life

Israeli startup Phresh has unveiled an organic solution which enhances the shelf life of fruit and vegetables by 3 times for consumers. Phresh is based on an organic, non-toxic powder, which dissolves into the atmosphere and eliminates bacteria and fungi while oxygenating the area. As a result, no physical application upon the produce is required, and no additional smells or tastes can be sensed.

Currently, one single patch of Phresh's powder is designed to extend the shelf-life of cucumbers, tomatoes, potatoes, eggplants, apples, lemons, lettuce, grapes, mushrooms, strawberries and peppers. More fruits and vegetables will be added soon.

Based on over 12 years of research at the Israeli start-up BotanoCap, Phresh's powder is composed out of essential oils, which are natural preservatives created by plants, such as oregano, spearmint, mustard oil, and other plants. Using a patented micro-encapsulation procedure, each grain of Phresh's powder extends the effect of the preservatives to over a month. 

At the first stage, the consumer has to place one of the powder sachets, which come in every package, inside the Food Protector. Each package supplied by Phresh contains 12 sachets, which is enough for one year. Each Food Protector is equipped with an LED lamp that changes color over time, reminding the customer to change the powder once every one or two months. After that, the consumer has to place the Food Protectors near his or her fruits and vegetables, whether in the fridge, basket, counter or bowl, and the powder starts protecting the produce.

Phresh has just launched a new Kickstarter crowdfunding campaign in order to raise $ 20,000. Almost half of the funding goal has already been met. A Food Protector starts at $20 with a year-long supply of powder. Phresh plans to ship in August.


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