Chinese participants of Fruit Logistica

How Chinese fresh produce trade with Europe is changing

Increasingly, Chinese companies are entering the European market or expanding their presence. At first, most Chinese players were exporting fresh and frozen fruit and vegetables. Often, these crops are exported by big trading firms that hold the right licenses to export and that have the capacity to organise distribution and cold chain logistics. Main fresh export products from China to Europe are ginger, garlic, taro, carrots, pomelo and apples.

This landscape is gradually changing. Technology companies and service providers are increasingly present. In addition, companies that used to be exporters are starting to launch import branches to cater for growing demand in China for overseas fruits. Post-harvest technology and cold chain logistics are, albeit from a low base, developing.

Reemoon is one of China's leading post-harvest equipment providers. The company develops and produces sorting and cleaning machines, conducts research into preservation and yield and offers related service to the industry. The company has a majority on the Chinese market post-harvest equipment market and its machines are widely used in the Chinese citrus, apple, kiwi and date industry.

The company's history goes back to 2001 and its export branch was launched in 2014. Currently, its international operations account for 10% of total business. Hill Zhou, manager, is excited about the coming fair: “recently, we have been focusing on the export market. We will be present with a team in Berlin and we were present in Hong Kong in September. We are well established in China. We run different research centres in China and own 70% of the domestic market. Now, we want to start cooperating with European companies.”

Contact: Hill Zhou (+86 1887 9730 010 )

Anqiu Hengyuan Vegetables and Anqiu Baiseng Food
Anqiu Hengyuan Vegetables is run by Bryan Wang. The company has its ginger fields in Anqiu city, Shandong Province, centre of Chinese ginger production. Bryan is of the next generation Chinese business people. He speaks fluent English and travels the world to meet his clients.

Anqiu Baiseng Food is a ginger export. The company expects 2016 to be a good year for vegetable export. Prices of their main products, including ginger, have come down and the exchange rate of the Chinese yuan has become more competitive. In 2014 and 2015, farmers in Shandong province, China, increased their ginger plant areas. As a result, prices came down sharply in the second half of 2015. “Our company was established in 2012. Our main products are ginger, taro, potatoes and carrots. We export 95% of our products. It is great we have the opportunity to meet our European clients”, says Charlie of Anqiu Baiseng Food

Anqiu Hengyuan Vegetables: Bryan

Anqiu Baiseng Food: Charlie

Qingdao A-Best International Trading
Qingdao A-Best is attending Fruit Logistica because the company wants to learn about the European fresh produce industry. The company is active in three industries: agriculture, Chinese traditional medicine and agriculture building products. Its mean export markets for agriculture in Europe are France, the Netherlands and the UK. “We are happy to meet our clients at our stand and to get to know the European market better”, says Patrick, the export manager.

Contact: Patrick (+86 1386 3981 776+86 1386 3981 776)

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