- Global VP of Sales & Marketing
- Product Manager - Europe
- Product Manager, Horticulture - De Lier, the Netherlands
- Salesperson - Beamsville (ON) Canada
- Chief Executive Officer - Tropical North Queensland (Tully) Australia
- Head Grower in USA
- Commercial Manager | Cut Flowers - Kenya
- Market Access & Quality Systems Manager | Fruit - Bologna, Italy
- Business Development Manager - Madrid, Spain
- Commercial Manager - Amsterdam / Europe
Top 5 -yesterday
Top 5 -last week
Top 5 -last month
Outlook on China blueberry cultivation
China: Strong blueberry output, rising competition
The first blueberry seeds were imported into China in 1983 coming from the US. Commercial blueberry cultivation took off in China in 2000. Between 2001 and 2007, the industry started to receive support from local governments and university research centres that launched large schale production bases. As a result, blueberry acreage increased from 24 hectares to 1,414 hectares, reaching an estimated production of 390 tons. Between 2008 and 2015, domestic production covered 31,200 hectares and total production is estimated at 43,250 tons.
Cultivation mainly takes places in Shandong province, Guizhou and Liaoning. Shandong is with 6,000 hectares and 15,000 tons annual production the largest in terms of output. Recently, production in Yunnan and Sichuan province has taken off. Investments in solar greenhouses make cultivation during winter months possible. The greenhouse harvest period continues from the end of March until the middle of May. Open ground harvesting is done between June and August.
Competition and import
Competition has increased. Next to Joyvio, companies like Jiangsu, Qingdao Blue Rose Fruit, Bai Rui Guizhou Agricultural Development and Noble Dalian Modern Agricultural Science and Technology have recently all launched own, officially registered, blueberry varieties and brands. Currently, there are over a hundred brands in China, including local ones such as 'Dandong blueberries”.
Prices have taken a hit in recent years. Compared to 2011, blueberry prices have come down in the 2014-15 season by more than 50%, with a 30% decrease after July this year. There is a separate market for premium products: 10% of the fruit is sold at prices 30-50% higher than the other 90%.
Import of blueberries is increasing. From the start of 2012, Chile launched its blueberry export to China. From 2011-2012 200 tons reached China. This shot up to 4,000 tons for the 2014-2015 season. In 2015 Canada received permission to enter the Chinese market. Canada can supply the market from late September until October, which conveniently fills a gap in local production.
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 2020-01-28 "We need varieties that are productive, have low picking and management costs"
- 2020-01-28 “This will be our biggest blueberry year ever”
- 2020-01-27 "The Sino-US trade war does not have a big impact on the export of fresh Chinese pears"
- 2020-01-27 Pears in Ukraine much more expensive than a year earlier
- 2020-01-27 Good campaign for persimmons
- 2020-01-24 Imported fruit taking over Chinese market during Spring Festival
- 2020-01-21 Festive ceremony celebrates first export of Chinese pears to Brazil
- 2020-01-20 Growing interest in the supply of Moldovan fruit to foreign markets
- 2020-01-20 Ghana to begin construction of US $6m watermelon factory
- 2020-01-16 Mild January is quite a change for North East fruit farmers
- 2020-01-16 Necessary steps to stop South Africa missing out on fresh fruit export growth
- 2020-01-15 More choices & more convenience with fresh-cut fruit
- 2020-01-15 Research initiative on the Chilean fruit industry
- 2020-01-14 Hail in the Regina productive zone
- 2020-01-14 Namibia prohibits import of infected fruits from Zambia
- 2020-01-14 First shipment of Chilean fruit of the season arrives on US West Coast
- 2020-01-14 “This year we plan to export up to 500 000 cold steri processed cartons"
- 2020-01-13 Chile plans to export 2.7 million tons of fruit in the 2019-2020 season
- 2020-01-08 Softfruit and stonefruit growers suffer losses from bushfires
- 2020-01-07 Tunisia fruit exports up 36% from 2018