New tomato variety fast favourite in AU

Seminis’ new open-field tomato SV0215TH has become an instant favourite with Australian growers and marketers thanks to its combination of disease resistance and longer shelf life.

To celebrate its success, Seminis has produced a series of four videos (below) to showcase the benefits of SV0215TH along every step of the supply chain.

Monsanto Commercial Lead - Vegetables Australia and New Zealand Rachel Palumbo said SV0215TH was launched last year after being bred specifically for Australian conditions.
 
“Because it has been developed especially for the Australian market, SV0215TH has overcome some of the major production and marketing challenges faced by the Australian tomato industry. The variety has demonstrated resistance to diseases that have previously devastated tomato crops in the major growing regions of Queensland – Tomato Yellow Leaf Curl Virus and Tomato Spotted Wilt Virus. SV0215TH stays firm for longer and can be picked with much more colour. This means it has a much redder colour and a better shelf life than competing varieties.

“One shelf test suggested variety can last over 25 days after being picked,” Ms Palumbo said.

“We are proud to have worked alongside industry and used valuable customer feedback to develop a solution that lowers growers’ production risk and reduces marketers’ and retailers’ stock wastage. Importantly, SV0215TH is a tasty, attractive product for consumers,” Ms Palumbo said.
 
Click below to view the videos:
Chapter 1 - Trial results


Chapter 2 - Nursery feedback


Chapter 3 - Grower feedback


Chapter 4 - Market and retail feedback


For more information 
Monsanto Company
Vegetable Seeds Division
Danielle Buller
PO Box 6051
St Kilda Rd Central
Victoria Australia 8008
+61 3 9522 7166
+61 400 949 065


Publication date:



Receive the daily newsletter in your email for free | Click here


Other news in this sector:


© FreshPlaza.com 2019

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber