"We are fortunate to be able to bring along the experience from Peru," says Diana Sajami of FCE Export. This experience, she says, is very useful. "Despite the potential, there's still a big lack of expertise in Colombia, and they're having trouble supplying a uniform product, but infrastructure is also less developed than in Peru."
Focus on avocados and citrus
So the export company doesn't provide a service for the sake of exporting in Colombia, but helps the importer with sourcing from Colombia, particularly in avocados and limes. "There is a subtle distinction in our service provision," Diana Sajami explains. "It's becoming increasingly difficult for the smaller importer to find a reliable product. If the exporter asks us for a programme for avocados or citrus from Colombia, we'll start looking for them, and we offer it to them, rather than handling the export ourselves."
FCE Export recently updated and changed its website with the new service from Colombia. This website was created by AGF Vormgeving: www.fceexport.com.