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US: Amaize Sweet Corn returns to supermarket shelves
Amaize was discovered in 1989 by two breeders at Crookham Company, George Crookham and Bruce Hobdey. The pair began working on perfecting the taste and texture of Amaize after experiencing a type of corn with a pop and crunch that differentiated itself from the textures of other corns, which tended to get mushy when cooked. Using non-GMO breeding methods, they perfected Amaize after 22 years and 10,000 variations of testing and introduced Amaize to the public in 2011 to strong consumer enthusiasm.
“Amaize is our best product and it wins consumers over every season,” said George Crookham, CEO of Crookham Company. “It is also a great category driver and we continue to see the program grow.”
Since Amaize’s introduction, the program has grown significantly with more participating retail locations year after year. Amaize will be supported at retail this year with an extensive marketing program, which includes point of sale signage, in-store demos, public relations outreach, blogger outreach and packaging where sold in pack.
Arriving just in time for the summer, the sweet and crunchy Amaize Sweet Corn will be available for a limited time now at select retailers through September and is sold exclusively in select stores and market areas.
Visit www.crookham.com to learn more.
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Other news in this sector:
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