North America editon
erecic Label, a label manufacturer for the produce industry, adds the Reseal Wrap label their line of re-sealable products.“The Safety Reseal label helped to solve convenience and security issues,” said Yerecic Label VP of Sales and Marketing Rich Thoma. “However some of our customers want to be able to open clamshells at retail for repacking purposes, but love the convenience of a wrap that reseals.”
The Reseal Wrap provides many of the benefits as its sister product, the Safety Reseal, such as keeping clamshells closed during transit, allowing customers to reseal packages to maintain freshness while providing ample room for brand information.
The ability to print information on the back of the label provides plenty of room for brands to incorporate their branding, nutritional information and consumer tips onto the Reseal Wrap concept. This is a way for growers and retailers to entice and educate shoppers at the point of purchase.
“Consumers are looking for convenience in every aspect of supermarkets especially on the fresh perimeter,” said Yerecic Label President Art Yerecic. “The re-sealable feature on both the Reseal Wrap and Safety Reseal allow the treasured product information to catch consumers’ attention and stay in-tact as consumers open and close the package.”
To learn more, visit www.YLfresh.com.
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