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Gearing up for peak sales weekend

Canada: Medium size watermelons from Mexico

“Our watermelons are sourced in Mexico, from the Ermosillo region in the Senora province,” says Sarah Burroughsford with Gambles Produce. This is the main growing region for watermelons right now. “However, as the season progresses, we will have produce from Florida, moving upward to Georgia. Later in the season, we will see good supplies coming out of Texas and Oklahoma.” Depending on price, availability and quality, Gambles sources from various growers/shippers in North, Central and South America. This allows the company to provide year-round watermelon supply.

Small watermelons preferred 
“We mainly carry the round seedless variety, a smaller type watermelon,” said Burroughsford. “Opposite to the European consumer, the Sangria variety is almost gone in the Canadian marketplace. In Europe, it is still considered the ‘King’ of watermelon as they grow to be as large as 40-45 lbs. each. It’s too big for the size of today’s family,” she added.

The Canadian consumer prefers small watermelons that are easy to store and eliminate clutter in the refrigerator. “As a result, we are seeing a significant increase of personal watermelon sales,” said Burroughsford. Current sizing from Mexico is medium. With an average weight ranging from 11 to 13 lbs, this size perfectly meets the Canadian consumer’s needs. Gambles is getting ready for one of its peak periods for watermelon sales, the weekend of May 17 (Victoria Day).

About Gambles
The present-day company was founded over 25 years ago through a merger of two originating companies: Pacific Gamble Robinson (est. 1893), and The Ontario Produce Company (est. 1914). Gambles carries the widest assortment of fresh fruits and vegetables in the province of Ontario and considers itself the largest procurer of locally grown produce at the Ontario Food Terminal market. Most recently, Gambles joined the Total Produce group of families. “This new partnership will enable us to grow strategically to the benefit of our growers and customers,” finished Burroughsford. 
For more information:
Sarah Burroughsford
Gambles Ontario Produce
Tel: (+1) 416-259-6397 x 7202
Twitter: @GamblesProduce

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