Special Fruit's BerryFresh is available year-round in an ever increasing range. Sales are gradually increasing, partly thanks to the emerging trend of healthy food – both in meals and snacks. Soft fruit is no niche market anymore. Completely new packaging line
In the context of these developments, Special Fruit has taken another look at the packaging requirements. New labels, top-seals, shakers and punnets were developed, to reflect a unique twist in the market. Better functionality and customer satisfaction not only come with resealable top-seals and shakers, but also the flexibility to include new varieties when these appear on the market.
BerryFresh introduces: the resealable top-seal and a new shaker
The advantages of resealable packagings are that they improve efficiency, retain the quality and increase the product's shelf life.
In addition to the practical aspect, resealable packagings also reduce waste, retain the product's freshness and make for easier accessibility and simplified transport. The charming new blueberry shaker was already received with enthusiasm at Fruit Logistica.
The new design emphasizes the freshness and natural quality of the product. The new look also incorporates a picking hand, referring to the delicacy of the berries and indicating that the berries are really a snack to have on the go.www.specialfruit.com