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Chilean fruit with Chinese brand popular online

The first harvest of Chilean blueberries under the Chinese brand Joyvio have begun online sales in China, with obvious popularity in the December shopping frenzy.

Hundreds of Chinese fruit lovers purchased the blueberries on Friday, reassured by a smiling image of Jorge Heine, Chilean ambassador to China, who appeared on a major C2C e-commerce platform to promote his country's produce.

Along with Heine, eleven other ambassadors and other diplomats have positioned themselves as spokespeople for their national products on, the world's biggest shopping site.

Producer of the blueberries, Joyvio Group, is the agriculture arm of tech giant Lenovo Holdings Ltd., and the first Chinese company to have invested in Chilean fruit.

Created by Lenovo in 2012, Joyvio has so far acquired five Chilean fruit producers, formed a strategic partnership with Subsole, one of Chile's biggest fruit companies, and established its own production bases there.

Liu Chuanzhi, president of Lenovo, said in November last year that he hoped to become the largest Chinese importer of fruit from Chile. Lenovo has reportedly invested one billion yuan (164 million U.S. dollars) into developing the Joyvio brand.

Sources with Alibaba Group, parent to and, told Xinhua that the group is in cooperation with many countries' foreign trade authorities to bring their produce onto the vast Chinese market.

At present, China is Chile's main trade partner while Chile is China's third biggest partner in Latin America. In 2013, the total volume of bilateral trade was 33.8 billion U.S. dollars.

China's online retail sales continue to accelerate, soaring 55.9 percent year on year to 386 billion yuan in the January-November period, the National Bureau of Statistics said on Friday.


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