Koru® Brand Apples set for the global stage

The Plumac c.v. apple is doing well in the international marketplace, says McGrath Nurseries Director, Andy McGrath.

The variety was discovered as a chance seedling by Geoff and Marilyn Plunkett on their South Island orchard. Since then the variety has been developed by McGrath Nurseries, who are in possession of full international rights for production and sales.

Plumac c.v.apples sold under the registered brand Koru® has been submitted to years of independent grower testing and scientific analysis. As McGrath Nurseries reports. "We have gathered a large body of scientific information on the variety, in fact, we believe it to be the most researched apple ever prior to release.”

"We have been unable to find fault in production, storage, market or consumer testing..."

The variety is said to possess a number of benefits, including high productivity, good fruit size, excellent storage qualities and a crisp, aromatic and honey like flavour. Another advantage, backed up by the extensive trials, is geographical flexibility.

Koru® Plumac c.v. has been tested over a wide range of locations in New Zealand, Europe and the US, with plantings extended over time. This has been carried out in a controlled manner; as suitability with one environment becomes demonstrable, cultivation has been spread further.

Results have been promising, as McGrath have pointed out on their website. "Observations are that Plumac c.v. is showing a wide geographic adaptability and that fruit quality has been excellent wherever it has been tested..."

The adaptable nature of Plumac c.v. is perhaps just as well considering it is attracting rather a lot of attention globally.

"We are seeing a high demand for the Koru® Brand ,Plumac c.v. apple worldwide and are seeking additional plantings of the variety plumac in New Zealand for new or existing growers as we move towards our targeted production goals. Please contact us if you have any questions and are interested in becoming a grower of Koru® Brand apples, Plumac variety! There are also opportunities in our global strategy for Koru® Brand ,Plumac variety apples and we would be happy to talk to you if you are interested in becoming a global partner."

For more information:
Andy McGrath
McGrath Nurseries
Tel: +64 07 827 8281

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