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Top 5 -last month
Amaize sweetcorn is back in season
Amaize is popular with retailers because it retains its flavor longer than other corn varieties and because the consumer response has been so positive. “The feedback for Amaize has been awesome. Everyone that we spoke to has told us what a great corn it is and we’re excited to offer it again to our consumers,” said Greg Corrigan, Senior Director of Produce at Raley's.
Amaize approaches its third season with increased demand and significant retail growth. The Amaize program is supported by an extensive marketing program which includes point of sale materials such as signage, public relations and social marketing. In addition, Amaize recently launched a new website at www.amaizesweetcorn.com, which features Amaize’s history, cooking tips and retail locations.
“For the past two years, we could not keep up with the demand for this corn,” said Rick Steigerwald, Senior Director of Produce for Lunds and Byerly’s. “Our customers have told us it’s the ‘best they ever had.’”
In 1989, breeding partners George Crookham and Bruce Hobdey discovered a new variation of corn. Now known as Amaize, this corn maintains a crisp, freshly-picked taste even after cooked, whereas other variations tend to soften and lose their sweetness. The unique texture and flavor of Amaize is the result of 22 years of testing over 10,000 variations using traditional methods of hybridization. And while the taste of Amaize may be new, it is grown through conventional farming methods.
Amaize is available now for a limited time only at select retailers in the United States and in Toronto, Canada. Supplies of Amaize Sweet Corn are expected to be available through mid-September.
For more information please visit www.crookham.com
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Other news in this sector:
- 2020-03-30 “Where do our farmers sell their produce if people are afraid of going to popular markets?”
- 2020-03-30 Bad weather affects wild mushroom volumes everywhere
- 2020-03-30 Zucchini demand and quotations on the up
- 2020-03-30 Chinese cucumber price showed downward trend after Spring Festival
- 2020-03-30 Jordanian Trade Ministry sets wholesale price ceiling for in-demand vegetables
- 2020-03-27 “Some French supermarkets sell asparagus at shamefully high prices”
- 2020-03-27 Chinese celery price shows significant decline
- 2020-03-27 California rains impact cauliflower volumes
- 2020-03-27 Greenhouse baby bells build in volume
- 2020-03-26 Australian glasshouse producer planning to diversify into the cucumber space
- 2020-03-26 Spinach factoids: Americans eat an average of 3 lbs a year
- 2020-03-26 Rain, labor challenges, and loss of foodservice demand affect California growers
- 2020-03-26 "I'm not worried about asparagus sales, but people have to get used to this new normal"
- 2020-03-26 Rucola overtakes lamb's lettuce as the most widely grown type of salad
- 2020-03-26 Maraldi Sementi confirms commitment to innovative baby leaf varieties
- 2020-03-25 India: No major disruption regarding vegetables due to lockdown in Bengaluru
- 2020-03-25 Hoarding effect on tomato prices over, extra early fall for Moroccan tomato imports
- 2020-03-25 Area of Dutch Monterosa tomatoes doubled again
- 2020-03-25 The lettuce industry has certainly seen better days
- 2020-03-25 The US confirmed it will inspect 100% of Mexican tomato exports