Amaize sweetcorn is back in season

Amaize Sweet Corn, a unique variety of white sweet corn celebrated for its sweet taste and crunchy texture, is back in season after receiving phenomenal consumer response last year.

Amaize is popular with retailers because it retains its flavor longer than other corn varieties and because the consumer response has been so positive. “The feedback for Amaize has been awesome. Everyone that we spoke to has told us what a great corn it is and we’re excited to offer it again to our consumers,” said Greg Corrigan, Senior Director of Produce at Raley's.

Amaize approaches its third season with increased demand and significant retail growth. The Amaize program is supported by an extensive marketing program which includes point of sale materials such as signage, public relations and social marketing. In addition, Amaize recently launched a new website at www.amaizesweetcorn.com, which features Amaize’s history, cooking tips and retail locations.

“For the past two years, we could not keep up with the demand for this corn,” said Rick Steigerwald, Senior Director of Produce for Lunds and Byerly’s. “Our customers have told us it’s the ‘best they ever had.’”

In 1989, breeding partners George Crookham and Bruce Hobdey discovered a new variation of corn. Now known as Amaize, this corn maintains a crisp, freshly-picked taste even after cooked, whereas other variations tend to soften and lose their sweetness. The unique texture and flavor of Amaize is the result of 22 years of testing over 10,000 variations using traditional methods of hybridization. And while the taste of Amaize may be new, it is grown through conventional farming methods.

Amaize is available now for a limited time only at select retailers in the United States and in Toronto, Canada. Supplies of Amaize Sweet Corn are expected to be available through mid-September.

For more information please visit www.crookham.com

Publication date: Wed 26 Jun 2013