New product videos

US: Tanimura & Antle connects with chefs

Tanimura & Antle, has added videos and Quick Read Code (QRC) technology to their sales strategy in the food service market. Aiming to engage and inform food service partners and chefs, the company has launched this tool on cases of field packed Tanimura & Antle Artisan Lettuce and Artisan Romaine. Videos connected to the QR codes showcase a "behind the scenes" look at the innovative growing process, as well preparation tips specific to food service that demonstrate the value with each product.

"This is an effective way for us to take advantage of real-time technology to help our food service partners tell the story of these unique products and their exceptional value and menu versatility to the culinary professional," comments Diana McClean, Director of Marketing. "With over 4 billion views a day on YouTube, and a growing interest in preparation videos—we believe making these tools easily available through QR codes is a powerful communication strategy."

Recent field implementation of Produce Traceability Initiative (PTI) compliant case labels provides case level traceability. Kwikloc labeled iceberg has been in distribution for over three years, with each clip printed with a code that allows a trace back to each head of lettuce. This is not the first time that QRC technology has been utilized, but it represents a new approach for the food service segment. Tanimura & Antle retail packaged produce includes QR codes to deliver recipes, shopping lists and harvest videos directly to consumers, telling the story of the family owned and operated company.

Artisan Lettuce and Artisan Romaine are two proprietary products grown by Tanimura & Antle, available year round and available to the food service market segment in both an 8 lb. and 24 ct. case.


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