Bako Sweet is bringing its full lineup of premium sweet potato products to the Global Produce & Floral Show this month. Attendees can explore the brand's complete offering of orange, white, and purple sweet potatoes - including its Single Sweets, four-count tray packs, and 3- and 5-lb. mesh bags. New this year, the brand will feature two new products including 3lb. white and 3 lb. purple sweet potatoes.
© Bako Sweet
L: Susan Noritake; R: one of the brand's bins for the holiday season
The brand is also helping retailers prepare for the upcoming holiday season with festive merchandising display bins designed to capture shopper attention during peak November and December demand. These bins showcase sweet potatoes as a staple ingredient in holiday entertaining and emphasize them the "sweet side of the season." Looking ahead to the New Year, the brand will also spotlight its Heart-Check Certification from the American Heart Association and launch promotional plans for Heart Health Month and National Sweet Potato Month in February, featuring bright pink packaging and health-forward display bins to keep sweet potatoes top of mind as shoppers focus on wellness.
"Our goal is to make it easy for retailers to tap into the key eating occasions of sweet potatoes with their shoppers," said Susan Noritake, vice president of sales and marketing at Bako Sweet. "From holiday gatherings to heart-healthy resolutions, sweet potatoes have a place at the table year-round. We're excited to share creative ways to inspire shoppers and drive sales during these peak moments."
© Bako Sweet
The bins showcase sweet potatoes as a staple ingredient in holiday entertaining.
Retailers visiting the brand's booth at the show will have the opportunity to connect directly with the team about merchandising support, display bins, and seasonal promotions designed to maximize visibility and shopper engagement. Retailers who have implemented the brand's merchandising systems have seen sweet potato sales increase by up to 300 percent as a result.
Attendees can visit Bako Sweet at booth #4176 to taste fresh samples, connect with the team, and discover how the brand is helping retailers bring more color, flavor, and heart health to produce departments this season.
For more information:
Bako Sweet
Tel: (+1) 661-858-1075 x818
[email protected]
www.bakosweet.com