As summer approaches, Sunkist Growers is bringing fresh citrus to the forefront by focusing on its California-grown Valencia oranges, grapefruit, and lemon varieties.
Industry data shows citrus remains top of mind, particularly during the summer months. Citrus volume has increased by 12 percent year-over-year during the week of July 4th, with nearly every citrus category seeing growth. Overall, citrus is outpacing total produce and fruit during these summer milestones, growing by 9 percent compared to last year, while total produce grew by 5 percent and fruit by 6 percent.
The company is introducing a new merchandising program that highlights the fruit's versatility across infused drinks, marinades, grilled dishes, and more. "Lemonade Stand" bin headers and clip cards bring a burst of brightness to the produce aisle. With lemon volume up 11 percent during the summer months year-over-year, Sunkist is leaning into this growing demand with a fresh campaign designed to drive sales and inspire citrus creativity.
Sunkist Valencia oranges continue to drive seasonal excitement with strong supply and fresh juicing appeal. "Our Valencia orange programs guarantee citrus availability remains strong throughout the summer, providing high-quality fruit from June through October," said Cassie Howard, senior director of category management and marketing at Sunkist Growers, Inc. "As the Navel season wraps up, it's important to provide a continuous supply of California-grown oranges for customers."
Valencia oranges experienced a 5 percent increase in volume last year compared to the prior year, according to Circana. Known as the perfect orange for juicing, Valencias offer a balance of sweetness and acidity for making fresh-squeezed orange juice at home. As the only California-grown orange variety available during the summer, these oranges offer fresh, domestic options throughout the season. In celebration of the 4th of July, the company is offering a limited-edition 8lb combo bag for Valencia oranges. With a festive American flag design, this bag is also available in a classic 4lb design.
Additionally, new bin wraps are available to help promote larger bag purchases, especially for Valencia oranges. These wraps are designed to drive attention and sales, making it easier for retailers to encourage shoppers to buy in bulk for summer festivities.
California-grown grapefruit—including Star Ruby and Marsh Ruby varieties—are also in season. These vibrant, nutrient-rich selections are perfect for wellness routines, refreshing breakfasts, or summer-inspired snacks.
The company encourages retailers to capitalize on in-store promotions, including new lemonade-themed merchandising, combo bag offerings, and bin wraps, to drive demand during key summer shopping periods. For personalized marketing support, contact a Sunkist sales representative.
For more information:
Garrett Stolz
Sunkist Growers
Tel: 661.290.8772
[email protected]
www.sunkistgrowers.com