Local fruit farmers in Thailand have approached Prime Minister Paetongtarn Shinawatra with a proposal to enlist Thai K-pop star Lalisa "Lisa" Manobal in a campaign aimed at enhancing the global reach of Thai fruits. The farmers suggested that Lisa's international presence could be instrumental in penetrating new markets beyond China, potentially increasing fruit exports to $14.5 billion annually from the current $5.8 billion.
During a recent visit to Chanthaburi province, Ms. Paetongtarn engaged with fruit growers and entrepreneurs who voiced concerns over rising production costs, export delays, and labor shortages. They proposed several measures, including faster customs processing to reduce shipment delays, which can extend up to 12 days, and clear regulations to prevent premature durian harvesting, which impacts both weight and quality.
Labor shortages were highlighted, with suggestions to extend work permits for migrant workers and allow their movement between provinces. Additionally, the farmers called for a $2.9 million compensation fund for durian growers and residents affected by wild elephant incursions.
In response, Ms. Paetongtarn assured that the government is collaborating with firms to purchase surplus produce and minimize waste. She also promised to expedite export procedures and confirmed that the Ministry of Labour is addressing the agricultural workforce deficit. Emphasizing research and development, she noted the importance of improving product quality and competitiveness, referencing advancements in neighboring countries.
Ms. Paetongtarn also participated in activities at an exhibition booth by the Young Smart Farmer group, including durian sales via livestream and initiatives to manage chemical residues in durians.
Source: Bangkok Post