After a season marked by difficult weather conditions and logistical bottlenecks, Peruvian Hass avocado exports are expected to increase significantly in 2025. PromPerú and ProHass estimate exports could grow by 37% over the previous year, after three years of stagnant or declining production.
According to the Peruvian Association of Hass Avocado Producers and Exporters (ProHass), this increase was possible thanks to the measures that the sector adopted to sustain the operation in difficult contexts. "2024 was a challenging year marked by adverse weather conditions. Despite this, we managed to maintain our presence in the destination markets," stated Arturo Medina, the association's general manager.
The weather affected calibers and production volume. The lack of cold hours and excessive heat reduced the number of fruits per tree. In addition, there were constant global logistics issues. "Logistics issues are already part of Hass avocado marketing's day-to-day," Medina stated. Despite these issues, Europe, the United States, and Chile are expected to absorb 57%, 17%, and 10% of shipments, respectively.
Global avocado demand continues to grow. According to estimates, consumption in consolidated markets such as the United States and Europe is increasing by 3% to 6% each year. In Peru, domestic consumption is also on the rise, and ProHass has announced a national campaign to promote its inclusion in the daily diet.
One of the main issues that still needs to be solved is the fruit's dry matter content. The international minimum standard is 21.5%, but not all exporters meet it. "The big problem we still have in the country is that a few exporters continue to send fruit with less dry matter, which harms the perception of the Peruvian product," Medina stressed.
PromPerú also stressed that public-private coordination was crucial to overcome difficulties. "The sector's efforts allowed Peru to maintain a solid international presence, strengthening the positioning of its avocados," stated Ricardo Limo, PromPerú's executive chairman.
Technological innovation is also important. ProHass has promoted the use of irrigation sensors, new agricultural practices, and post-harvest improvements. This improves efficiency and guarantees that the fruit arrives in optimal conditions to distant destinations, such as Asia, an emerging market with great potential and still low per capita consumption.
Projections for the coming years are optimistic, but they require careful planning. The message from PromPerú and ProHass is clear: ensure sustainability, reinforce certifications, and advance into markets with high purchasing power and potential, such as China and Japan. ProHass has also announced a national campaign to promote domestic consumption, aiming to balance exports with local demand.
"Peru's Hass avocado industry is on the move, with 77,000 hectares cultivated, more than 21,000 small producers, and more markets to reach. Exporting more is no longer enough. Today, the focus is on doing it better," concluded Limo from PromPerú.
For more information:
PromPerú
Tel.: +51 979 367 355
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