Vina T&T Group CEO Nguyen Dinh Tung discussed the company's export activities in early 2025, highlighting monthly exports of 320 tons of durian and 500 tons of coconut. Additionally, the company exports 3-4 containers of longan weekly, each containing 16 tons, alongside 7-9 containers of dragonfruit.
Vietnamese enterprises have strategically prepared for the anticipated demand surge for durian in the Chinese market, leveraging other tropical fruits like coconut, longan, pomelo, and mango for global exports. This strategic positioning has resulted in consistent orders and substantial revenue.
The General Department of Customs (GDC) reported a fluctuating trend in vegetable and fruit exports, with a record $3.81 billion in 2018, decreasing to $3.26 billion in 2020 and $3.36 billion in 2022. However, 2023 marked a resurgence, with revenues reaching $5.7 billion, surpassing previous records. The upward trajectory continued in 2024, with export turnover peaking at $7.15 billion, doubling the 2018 figures.
Nguyen Thanh Binh, chair of the Vietnam Veggie and Fruit Association, noted Vietnam's presence in 60 markets and its position as the second-largest exporter of mango, banana, and durian to China. Vietnam's market share has grown, with exports to the US increasing by 30% and to Thailand by 80%. Binh attributes this growth to successful market exploration.
Before 2018, vegetable and fruit exports primarily occurred through border gates rather than official channels. As markets imposed stricter technical barriers and China tightened cross-border imports, Vietnam's exports faced challenges. Nonetheless, recent efforts by ministries have opened new markets for Vietnamese produce, facilitating official export channels.
Durian exports have surged since mid-2022, following the signing of an export protocol with China. In 2024, durian exports generated $3.3 billion, comprising nearly 50% of the sector's total export turnover. High durian prices have resulted in substantial profits for farmers, with some reporting significant earnings from a single crop.
Under the Ministry of Agriculture and Rural Development's plan, Vietnam aims for $5 billion in vegetable and fruit export turnover by 2025 and $6.5 billion by 2030. However, 2024's export turnover exceeded these targets, suggesting the potential for $8 billion in 2025 and eventually reaching $10 billion.
Nguyen Khac Tien, Chair of Ameii Vietnam JSC, described 2023 as a "kickoff" year for exports, highlighting untapped market potential. Vietnam's 1.2 million hectares of fruit-growing area yield 12 million tons annually. Analysts note that while fresh fruit dominates exports, processed fruit only accounts for 14% of total exports, presenting an opportunity for growth in processed fruit markets.
Source: Vietnam.NET