Hortgro, an organization that supports and represents the deciduous fruit producers of South Africa, announces its second annual "Plum Possibilities" consumer-facing sweepstakes to shoppers in the United States.
"We are thrilled to build upon the engagement and success we experienced from our inaugural promotion launch last year," said Wilechia Van Der Westhuizen, trade development manager at Hortgro. "Having the opportunity to continue to educate and enlighten U.S. consumers about what makes South African plums special is key to furthering our presence on grocery store shelves."
East coast arrivals
Fruit began arriving in the U.S. from South Africa with a 50/50 split between New York and Philadelphia, just in time to kick off the consumer promotion. The growing regions have been experiencing favorable weather conditions the last few weeks, which have contributed to the overall quality and taste of South African plums.
The South African stone fruit industry has been focused on new cultivars which has led to greater consistency of product in what is quite a challenging category. This ensures consumers have a positive eating experience and can trust the product.
The plum-growing regions have been experiencing favorable weather conditions the last few weeks, which have contributed to the overall quality and taste of South African plums.
Hortgro will connect with target audiences in the areas where the product will be available via online advertising through social media to drive demand for plums and encourage shoppers to participate in the sweepstakes. South African plums can be found at Costco, Sam's Club and Wegman's with high saturation in the northeast region. "We hope that with this second year of the sweepstakes, we can gather crucial information about shoppers that will help build relationships and increase sales for retail partners while also bringing awareness to the greatness that South African stone fruit has to offer," said Van Der Westhuizen. Now through March 18, participants will be encouraged via email and social media platforms to enter the promotion for a chance to win one of two $500 gift cards.
For more information:
Hortgro
Tel: +27 (0)21 870 2900
[email protected]
www.hortgro.co.za