International grower and year-round marketer of strawberries, blueberries, blackberries, raspberries, and pineberries, Wish Farms, has promoted James Peterson to chief operating officer.
Peterson joined the company in 2011, eventually assuming the role of vice president of sales and marketing. With a background in premium seating sales for the Cleveland Cavaliers, Dallas Cowboys, and Rose Bowl, he brought a unique and refreshing perspective to the produce industry.
At Wish Farms, he implemented several successful initiatives, including the modernization of planning and execution strategies. With a strong focus on customer service and controlled growth, the company has experienced increased market share in the berry category. Under his leadership, sales revenue increased 633 percent.
Left to right: James Peterson, Marcus Caswell and Jason Deis ("JD")
"James is primed for this role," said owner Gary Wishnatzki. "He has an outstanding ability to drive processes and be an effective leader. This move is a great shift strategically for our company. I look forward to seeing him flourish in this role."
With Peterson's move into operations, Marcus Caswell and Jason Deis ("JD"), two long-time Wish Farms employees of 16 years and 14 years respectively, will step into expanded roles within the sales department. Caswell will be elevated to director of sales execution, and JD to director of business development.
"Marcus and JD have a proven track record working with our retail partners, finding the right strategic alignments, and servicing our existing relationships effectively," said Peterson. "I am confident that these roles lean into their strengths, and they will be highly successful in driving our business forward. "
For more information:
Nick Wishnatzki
Wish Farms
Tel: +1 (813) 752-5111
[email protected]
www.wishfarms.com