Uganda’s National Agricultural Advisory Services (Naads) has said it will engage stakeholders on proper branding of fruits and vegetables and other agricultural products. Ms Grace Kazigati, the Naads agribusiness development officer, said some of these are misattributed due to poor branding.
Ms Kazigati said there was a possibility that some products from Uganda are branded differently on the global markets, which might be the reason as to why many high value crops from the country are not known. "One of the action areas ... is that together with our stakeholders we should be able to enhance efforts to brand our fruits so that they are recognised as from Uganda on the international market," she said, through interactions with some stakeholders, it was evident that many of Ugandan fruits and vegetables are exported to different markets but because they are not branded they are not known or are misattributed to other countries.
Source: monitor.co.ug