CMI presents its newest American Dream® CatStats in preparation for the upcoming cherry season.
Rochelle Bohm, vice president of marketing, says the program is two-pronged in its approach. “American Dream ties into some of America’s most important holidays,” she says. “It also honors those who have served and sacrificed. This doubles the program’s impact and extends its reach from local and regional events to a national level.”
The program donates a portion of the proceeds from the sale of each carton to a cause supporting veteran and military groups of the retailer’s choice. The organizations already supported include Operation Homefront, Wounded Warrior Project, Soldiers’ Angels and Vets Serving Vets, among many local community programs, with donations being made in the name of the participating retailers.
“American Dream is especially effective during the Northwest cherry season, where capturing impulse purchases is so crucial,” says Bohm. “Planning ahead and securing variety, volume and secondary displays in anticipation of repeat shoppers is critical.”
“With a number of patriotic holidays on the calendar, shoppers are always looking for a reason to celebrate,” says CMI’s senior marketing manager Danelle Huber. “Nielsen Retail Federation reported in 2020 that 65 percent of consumers planned to purchase patriotic-themed merchandise during the Independence Day holiday and that holiday-optimized package designs can generate an average of a 5.5 percent lift in forecasted revenue.”
Left to right: Danelle Huber, Rochelle Bohm.
The success of patriotic packaging is not only seen in the produce department. The International Dairy Deli Bakery Association reported that 72 percent of shoppers said they were more likely to purchase food products with patriotic packaging during the summer months, which include holidays like Memorial Day and Independence Day.
“CMI works with retailers tailoring the program,” Huber says. “The program is customizable so retailers can build a program that’s going to work the best for them. Even the give-back component can be personalized with retailers able to choose any local, regional, or national cause that aligns with their company or customer base.”
For more information:
Ashlyn Lewis
CMI Orchards, LLC
Tel: +1 (509) 888-3434 (office) ext. 112
AshlynL@cmiorchards.com
www.cmiorchards.com