Medjool date brand Natural Delights® returns to CPMA this year with award-winning products and a successful Canadian marketing program in tow.
For the last several years, Natural Delights has focused its efforts on expanding distribution globally to meet the growing demand for Medjool dates. As part of these efforts, the brand has partnered with Canadian trade and consumer media, as well as influencers, to bolster brand recognition in one of its largest export markets.
This year, Natural Delights partnered with “Canada’s Baking Sweetheart” Anna Olson to help elevate the brand through her unrivaled reputation and prominence. Olson experienced Medjool date harvest first-hand in September and cataloged her experience on her Oh Yum Youtube channel, which has since become the second most viewed video just below her introduction video. She also hosted baking demonstrations on Canada’s most high-profile morning shows. Olson’s support has earned Natural Delights more than 25 million impressions this year.
Olson (left) experienced Medjool date harvest first-hand in September and cataloged her experience on her Oh Yum Youtube channel.
“Our marketing efforts have focused on educating consumers about the health benefits and versatility of Medjool dates while highlighting our commitment to sustainability and ethical farming practices,” said director of marketing David Baxter.
Natural Delights 2 lb. Whole Dates are the top-selling SKU in Canada and the brand offers a range of merchandising options including display racks, shippers and pallet displays. Thanks to the company’s successful marketing efforts, shoppers are actively looking for the brand in their local stores. Retailers are encouraged to take advantage of merchandising options that prominently display Natural Delights products and make them easy to find.
Left to right: David Baxter, Mauro Santelli
“Canadian retailers have come to expect consistency and the highest standard of excellence with Natural Delights products,” added Canadian sales director Mauro Santelli. “Our French and English packaging, product variety and commitment to providing resources to shoppers have made the brand a top choice for Canadians.”
As Natural Delights Medjool Dates continues to gain traction in Canada, the brand has been expanding its distribution channels to meet the increasing demand. Natural Delights Medjool Dates are available in various grocery stores, specialty food markets and online retailers across Canada.
To see Natural Delights Medjool date brand, visit booth #630 at CPMA April 25-27.
For more information:
Beth Keeton
Natural Delights
Tel: +1 (972) 754-7889
beth@elephanthousepr.com
https://www.naturaldelights.com/