The “Get Crackin’” campaign from Wonderful® Pistachios is back. Wonderful Pistachios will feature nostalgic talent alongside some of the latest trends to relaunch Get Crackin’ and celebrate the ways people enjoy cracking open and eating pistachios. The campaign brings humor in a new series of commercials, will set world records at the “Wonderful Pistachios Get Crackin’ Eating Championship” and encourages TikTok users to #GetCrackin.
Live now, Get Crackin’ showcases how Humpty Dumpty “does it with a great fall,” how the Universe “does it with a big bang,” and how the world’s number-one-ranked competitive eater Joey Chestnut “does it like a champ.” Also included are ghost-chomping arcade icon PAC-MAN™ and Spot®, an agile mobile robot from Boston Dynamics, “does it obediently.” The campaign will be live across cable outlets, digital streaming platforms and social media.
"We're excited to bring forward-thinking perspective to the platforms that drive culture today,” said Michael Perdigao, president, The Wonderful Agency.
Former Get Crackin’ cast mates have included host and executive producer of Comedy Central's The Colbert Report Stephen Colbert, The Jersey Shore's Snooki, Snoop Dogg and internet sensations PSY, Honey Badger and Keyboard Cat among others.
The campaign is also extending to TikTok, partnering with creators to show how they Get Crackin’. Thoren Bradley does it on his first attempt. Daniel and David Hulett do it with a trick shot. Elladj Balde does it on a single blade.
Earlier this month, Shawn Johnson, Alex Wong and Vanesa Amaro helped launch the #GetCrackin branded hashtag challenge. TikTok users applied a custom-branded effect to share videos of how they cracked open pistachios. The contest ended on February 20, 2023, and the winner will receive $10,000 and a one-year supply of Wonderful Pistachios.
For more information:
Bryan Hansen
The Wonderful Company
Bryan.Hansen@wonderful.com
www.getcrackin.com
https://www.wonderful.com/