Agribusiness firm Kakuzi Plc has rolled out Sh31 million (€242,000) to hundreds of smallholder avocado farmers in Murang’a County, providing the necessary capital for increased avocado production. The farmers, who are part of the firm’s 3,500 strong smallholder program, have begun to receive the payout in order to continue planting Hass avocados.
Kakuzi Managing Director Chris Flowers stated that the Hass variety was encouraged due to its popularity and ability to attract reasonable prices in the international market. The cash payout should act as a motivator for farmers in the area to accelerate production so as to benefit from the risks and rewards found in the international markets.
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