New fruit farmers' association to boost Ugandan fruit exports

Hortifresh is a farmers group with a vision of creating an enabling environment for sustainable production of Uganda's fresh fruits and vegetable produce.

The central African nation is currently exporting 5.3 million tons of fresh fruits and vegetables second to Nigeria which is exporting 16 million tons of fresh fruits and vegetables, a very small fraction of the world's demand for fruits and vegetables.

They intend to create a sustainable supply chain of fruits and vegetables to target the world market specifically the European market which has embraced Uganda's vegetables and fruits. The launch of the association presents huge opportunities to Ugandan producers of fresh fruits and vegetables to tap into a huge market, however, the opportunity faces challenges of Limited processing capacity, poor branding, and poor packaging.


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