Superfresh Growers launched a video interview to celebrate National Farmworker Awareness Week. The video highlights the essential and yet often overlooked contribution of farmworkers.
Superfresh Growers interviewed farm manager Claudio Villalobos to hear firsthand his perspective on agricultural work. He discusses the time and care he puts in to make sure his team of farmworkers understand their importance, not just to him but the whole company.
Villalobos continues by sharing his stark reality of being misjudged in the community by going to the bank or doctor's office with dirty boots straight from the farm. "I've seen it, where as soon as we're done working, we receive weird looks for wearing dirty shoes… They don't stop and think of the value [the farmworkers] bring…that they can buy apples…and other foods because [of farmworkers]."
Villalobos' comments remind people of the skill, hard work, and dedication embedded in every piece of fruit enjoyed. Every time a consumer enjoys a fresh bite of a crispy apple, a deliciously baked cherry pie, or a refreshing blueberry drink, they are enjoying the labor of countless farmworkers who play an essential role in our food supply chain.
Superfresh Growers is committed to celebrating and supporting farmworkers, not just during this week but all year round. It wants to ensure their voices are heard, and their stories are told. Farmworkers are the backbone of the agricultural industry, yet their contributions are often overlooked by those outside the farms.
Let this week be a call to recognize and actively celebrate the well-being of the hands that feed consumers. It's about transforming gratitude into action, ensuring the sustainability of our food systems and the dignity of those who sustain them.
To farmworkers around the world, thank you.
For more information:
Catherine Gipe-Stewart
Superfresh Growers
Tel: +1 (509) 966-1814
cgipe@superfreshgrowers.com
www.superfreshgrowers.com