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Who are we? Freshplaza.com is an independent news source for companies operating in the global fruit and vegetable sector. FreshPlaza intends to provide as much information as possible, which could help businesspeople with management information to deepen their perspectives on markets and developments. After significant success with this concept in the Dutch market through the website www.agf.nl, it was decided to venture into the international market by the creation of FreshPlaza. Ever since the start up in March 2005, the interest in the FreshPlaza website and news mail has steadily grown. The FreshPlaza team comprises a growing team of writers, editor, columnists and an account manager for our commercial representation. Our editors source their news on a global basis and from many different languages, including Spanish, Italian, German, French, Dutch and Portuguese. FreshPlaza, by nature, is an interactive concept, which relies greatly on the participation of its readers. This is expressed through many press releases, photomaterial, responsive messages and information requests our readers send to us. FreshPlaza is enjoying a growing supporter base, as FreshPlaza has the attention of thousands of interested branch related people. Our writing staff exists in Rossella Gigli, Mariana Costa, Vitória Piai and André van der Wiel. Andrea van den Hoven is our editor charged with news articles, press releases, archiving and reader administration. Bea Goorden is managing all administration and invoicing. Martijn van Nijnatten is our web designer and graphical artist, responsible for all banner advertisements. Editor in Chief is André van der Wiel. Ad van der Wiel, a strategic business consultant and former CEO of several multimillion food industries, is our account manager who assists our sponsors in developing the right approach to drawing the right kind of media attention. FreshPlaza has the attention of the global Fresh Product industry. It’s up to our readers to use this fact to their advantage. Should you have any questions or suggestions, please feel free to email myself at: andre@freshplaza.com. André van der Wiel, Editor in Chief |