Pepin Heights Orchard announces import HoneyCrunch apples from NZ
The partnership with Waipopo Orchards of Timaru, New Zealand, furthers Pepin Heights Orchard’s quest to bring premium apple varieties to the marketplace.
Prior to forming the partnership, Pepin Heights staff spent time on the ground in New Zealand to ensure the fruit adheres to rigorous grade standards. Also, principals from Waipopo travelled to Minnesota to study HoneyCrisp production methodology.
The fruit is being marketed as HoneyCrunch brand HoneyCrisp to distinguish it from other HoneyCrisp that may be available at the same time.
“It’s always about the eating experience for us,” said Chris Sandwick, Director of Sales and Marketing for Pepin Heights. “And we are confident that consumers will discover HoneyCrunch® provides that superior experience. We know how site-specific good HoneyCrisp apples can be, and we’ve found another area that can grow really good fruit.”
This introduction will be distributed nationally to a limited number of select retailers.
HoneyCrunch is a registered trademark of the Regents of the University of Minnesota.
For more information:
Chris Sandwick
Pepin Heights Orchard
Tel: +1 612-414-5435
chris@pepinheights.com
www.pepinheights.com