Spain: Fruit Attraction 2012 will create again the best scenario for business opportunities
This fair has become a reference point for the whole national horticultural market and at every edition there are more international participants. So much so that in the last edition, the number of foreign visitors grew up to 3,371 from 92 countries - 81% more than in the previous edition.
In the last three editions, the fair became an essential meeting point for industry companies that acknowledge Fruit Attraction as a forum to boost its business and intensify its actions in the international distribution channel. The fair intends to become the most useful commercial tool for sector professionals. In the 2012 edition, Fruit Attraction focused on boosting internationalization, specially in Latin America, an area of interest as it complements the Spanish sector offer and as it was represented in 2011, through a joint participation of Brazil, Mexico and some Argentinian companies.
The reinforcement of the presence of other geographic areas, like Europe, that counted on an important participation in the last edition with countries like France, Italy, Belgium, Portugal, the Netherlands and the United Kingdom, among others.
Good participation perspectives increase the size, regarding the last edition, its exhibition area now encompasses pavilions 1, 3 and 5.
Maximum profit participation
Fruit Attraction will keep on boosting its modular participation form - All inclusive - that has seen good results, as in a simple way and with the right investment, exhibitors can, in just three days, have more than a hundred working meetings with the main distribution play in the whole world, with an important saving on resources and time. Moreover, the fair is on strategic dates in order to promote commercial exchanges: during the last week of October, when fruit campaigns are over but vegetables are still not started.