US: Brothers-All-Natural breaks cyber-monday sales record

Brothers-All-Natural® doubled the 18% sales growth rate for online retailers during Cyber-Monday 2011. A clear sign that the Healthy Snack category continues to grow... even during the Holidays. According to IBM Smarter Commerce, a Web performance analytics firm for 500 of the largest retail websites, online sales during this year’s Cyber-Monday were up 18% over Cyber Monday 2010. While the leading Content Delivery Network provider, Akamai, reported online traffic up 43% over last year’s Cyber-Monday, indicating that many people were only “window shopping” online.

In contrast, realized an increase of 36.36% in sales on Cyber-Monday compared to last year, which doubled the national average. Transactions were up by 33.94% indicating that the average order value increased, as well. Additionally, Website visitor traffic was up 112% during that same time period, a sign that there are a growing number of online consumers looking for Healthy Snacks.

“It was exciting to learn that our Cyber-Monday sales outperformed the online retail industry,” said Colin Chase, Director of eCommerce for Brothers-All-Natural. “We far exceeded our own internal goal, so we were happy to begin with. However, when we saw the data indicating that we had doubled the growth rate of the online consumer market, we were blown away. I’m glad our plan worked and that our efforts produced better than anticipated results.”

Brothers-All-Natural is the market leader in Freeze Dried snacks, producing their award winning Fruit Crisps. Made with 100% fruit and containing no additives, preservatives or added sugar, Brothers-All-Natural Fruit Crisps have become the Healthy Snack of choice for millions of consumers. Brothers-All-Natural’s “Eat Healthier America™” healthy snacking campaign seeks to promote healthy eating, while Fruit Crisps provide a healthy snack for kids and adults.

To learn more about Brothers-All-Natural® Fruit Crisps or fat-free Potato Crisps, please visit their website at

Publication date: 12/5/2011

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