UK: Scottish fruit juice maker develops new microwave technology

Get Juiced, a fresh fruit juice supplier in Scotland, has unveiled new Advanced Microwave Technology (AMT), developed in partnership with scientists based at Queen Margaret University (QMU) in Edinburgh. The company received a grant from the Scottish Enterprise Business Growth Pipeline to develop this new technology with which it plans to be positioned as a market leader in the production of fresh fruit juice. The company said the AMT machine works by killing micro organisms in the juice with minimal effort on its nutrition, taste and physical properties. Get Juiced plans to employ a postgraduate, with the help of Business Growth Pipeline, in order to maintain and develop the project.

The company claims it is the only fresh juice company in Scotland to use a brand new AMT machine to produce 'as fresh as it gets' juice for the clients, bars, hotels, cafes, restaurants across the Scotland. Get Juiced also created a range of new products and flavors, to coincide with the development of new technology. Its smoothies will be introduced in the form of Banana & Pineapple and Apple & Blackberry as well as a smooth range including Orange and Pink Grapefruit. These products will join the existing family of flavors including fresh orange, apple, pineapple and the popular lemon and lime juices.


Source: fruitjuice.drinks-business-review.com

Publication date: 10/5/2011


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