The avocado is very popular, consumption is rising and consumers want to find out more and more about this versatile fruit. Nature's Pride tells the story behind the EAT ME avocado in a short documentary.
Where do the avocados from Nature's Pride come from and what journey will the fruit make before it ends up on the consumer's plate? This documentary takes the viewer on a journey to the main supply countries and growers in Mexico, Chile, Peru and South Africa. From plant to plate, Nature's Pride explains how the company works with its growers to deliver the tastiest avocados in a sustainable way.