Winter Olympics inspires new Korean chopped salad kit
Ready Pac Foods, a wholly-owned subsidiary of Bonduelle, is going global for inspiration with a first to market Sweet & Spicy Korean Chopped Salad Kit. This new ethnic-inspired salad kit features a mix of romaine lettuce, Napa and red cabbages, crisp vegetables, puffed brown rice and black sesame seeds, tossed in a slightly spicy Gochujang vinaigrette. A savory, sweet and fermented red pepper paste dating to early 17th century Korea, Gochujang brings rich umami flavor with a gentle heat and slightly sweet finish and is regarded by trend watchers as the “next Sriracha.” The new salad kit delivers on what the company said is the trending consumer demand for ethnic-inspired flavors, like Korean BBQ, paired with the convenience of a ready-to-toss and serve salad.
“At Ready Pac Foods, we look to consumer and culinary trends to gauge what’s next, so we can continue to surprise and delight our consumers with a variety of products,” said Ready Pac Foods Marketing Vice President Priscila Stanton. “Chefs at top fine dining restaurants have been experimenting with Gochujang on their menus and it was beginning to appear in retail products, so we looked at how to feature it in a new offering.”
“With trends showing consumers are looking for more savory flavors with some extra heat, we decided to incorporate this delicious Korean flavor into our crisp, fresh, chopped salad kit to create a truly craveable experience,” added Ivan Hayashi, Ready Pac Foods Senior Manager responsible for salad kit innovation.
Ready Pac said the Sweet & Spicy Korean Chopped Salad Kit is great on its own but also pairs well with grilled short ribs or shrimp for a complete meal. Or create an easy appetizer by adding the tossed salad into warm tortilla shells or bao buns.”
The new Sweet & Spicy Korean Chopped Salad Kit is now available anywhere consumers buy groceries, including Albertsons, Giant Eagle and Raley’s, and in Target stores in the Spring, with a suggested retail price of $3.99.
For more information:
Ready Pac Foods
Publication date: 2/9/2018
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