Coca-Cola India exploring Bengali mangoes
A Coca-Cola India official has said the company is weighing options of sourcing mangoes and a few other fruits from West Bengal They would be used for brands like Maaza. "We are exploring 2-3 fruits sourced from this state, including mangoes and pineapples," said Coca-Cola India and South West Asia president T. Krishnakumar.
The company is talking with the state horticulture department for sourcing mangoes. "Currently, we do not source any fruit from Bengal. We are discussing this with the horticulture department. In this summer season, some trial sourcing might be carried out for mango," said Bengal Beverage-Dankuni managing director S. R. Goenka. Bengal Beverage-Dankuni is a bottler for Coca-Cola in West Bengal.
West Bengal's average mango production is around 700.000 tonnes. In bumper years, it has even touched 1 million tonnes.
According to a moneycontrol.com article, Coca-Cola has embarked on enhancing the existing portfolio of juices with fruits that are locally grown in various regions of India. The initiative is aimed at becoming a complete beverage company. Coca-Cola India expects its mango fruit drink Maaza to become a USD 1 billion brand by 2023.
Publication date: 2/5/2018
© 2018 FreshPlaza. All rights reserved.