Hala El-Shafie appointed Health Brand Ambassador for California Prunes

Hala, a Consultant Nutritionist and Registered Dietitian and member of the British Dietetic Association, is well known for her expertise in nutrition on a number of high profile TV programmes, including ITV1ís Tonight, BBC1ís flagship show Eat Well for Less, Channel 4ís How to Lose Weight Well (which airs again in January 2018) and ITV1ís Sugar Free Farm. Hala started off her TV career as resident nutritionist on ITVís popular daytime show, This Morning.
Halaís unique understanding of the emotional and psychological issues often associated with food has led to her becoming  one of the UKís leading experts in her field. She founded lifestyle and wellbeing magazine Nutrition Rocks www.nutrition-rocks.co.uk which aims to offer people easy and practical advice on living a healthier  lifestyle, showcasing recipes and  no nonsense information on nutrition. Hala is also health writer and is a regular contributor to some of the UKís leading lifestyle publications (including Grazia, Red Magazine and newspapers such as The Telegraph and The Times).

The appointment of a media facing Health Brand Ambassador marks California prunesí continued commitment to extending awareness of the significant health and nutritional benefits associated with prunes. Commenting on the appointment, California Prune Boardís European Marketing Director Esther Ritson-Elliott said, ďWe are delighted to welcome Hala to our team of Brand Ambassadors. The California Prune Board has always led the category in terms of investing in cutting edge, world class research to provide clear evidence of the superior health and nutrition credentials of California prunes. Our research has enabled prunes to achieve an authorised health claim in Europe (for normal bowel function) - the only whole natural fruit to do so. We are currently in the throes of our largest ever clinical trial to provide further support to strengthen the existing research which links prunes with normal bone health.  Halaís extensive professional and media experience means that she is ideally placed to help us reach out to our consumer, trade, food professional and foodservice audiences and ensure that there is an improved understanding of how the inclusion of California prunes in the diet can deliver a positive impact on health and well-being.Ē 

Esther Ritson-Elliott
California Prune Board UK

Publication date: 12/7/2017

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