California Prunes celebrates end of 65th anniversary year

As the California Prune Board approaches the close of its 65th anniversary year, a celebratory dinner was held in London - at the legendary Savini at Criterion - attended by a number of high profile California prune Brand Ambassadors.
World renowned chocolatier Paul.A.Young; Peter Sidwell, chef, author and founder of Simply Good Food TV and the newly appointed Health Brand Ambassador, consultant nutritionist and registered dietitian Hala El-Shafie, (associated with a number of high profile TV shows) attended the trade event which acknowledged a number of significant achievements over the last 12 months.
These include:

California Prunes’ Brand Ambassadors, Peter Sidwell, Hala El-Shafie and Paul A Young with European Marketing Director Esther Ritson-Elliott at a celebrator dinner held Savini at Criterion in Central London.

Commenting on the event, Esther Ritson-Elliott said, “We are delighted to be able to celebrate the end of this important year with so many of our Brand Ambassadors, whose valuable input continues to help us educate consumers, the trade and food professionals alike, on the supreme quality of California prunes, and their increasing relevance as a versatile healthy and nutritious snack or cooking ingredient, as well as a viable inclusion for the foodservice sector. Our 65th anniversary year demonstrates the continuing commitment of California prunes leading the category, investing in high profile research to strengthen the health credentials of prunes; identifying new markets with a strong allegiance to premium ingredients and developing long-term partnerships with key opinion-formers whose endorsement of our product provides added weight to all marketing communications.”

Esther Ritson-Elliott
California Prune Board UK

Publication date: 12/6/2017

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