Steady mango volume available in the US for the holidays

Mango is enjoying a noteworthy increase in popularity among U.S. consumers, especially during the fall and winter months. The National Mango Board (NMB) reports that mango volume during these months shows a significant uplift of approximately 50 percent in the last three years. For the tropical fruit typically regarded as a summer item, this is an important milestone. 

Mango volume is expected to remain higher than normal through the holiday season and into the new year. Retailers can warm up the upcoming winter months by planning mango promotions during this time of consistently high mango availability. Retailers should utilize point-of-sale (POS) materials to teach shoppers about mangos in the colder months and include mangos in their holiday celebrations with this Mango Cranberry Sauce recipe or this Mango Yams with Almonds dish. In addition, retailers can spark shoppers’ holiday mango spirit with the Mangos Merry and Bright header card.

“The days where mangos are confined to tropical displays in stores are gone and for good reasons,” stated Valda Coryat, Director of Marketing at the NMB. “Research shows us that mangos are an impulse purchase; therefore we encourage all retailers to place mangos in their mainstream displays to benefit from shopper’s desire for recipe inspiration.”

To build the perfect mango display the NMB suggests the following best practices:
POS materials are available free of charge to order from the NMB, in addition to merchandising best practices information at Mango.org/Retail. For more information about mango crop forecasts, please visit Mango.org/Crop

Contact information:
Angela Serna
National Mango Board
Tel: (407)-629-7318
aserna@mango.org
www.mango.org

Publication date: 11/29/2017


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